Olam’s Nutrifoods biscuits now poised for West African export market

Olam’s Nutrifoods biscuits

After taking the domestic biscuit market by storm, Olam’s Nutrifoods Biscuit company is headed for the gaping West African export market following the completion of major expansion works and launch of its factory in Tema on Friday.

Jointly owned by Olam International (75%) and Sanyo Foods of Japan (25%), the Nutrifoods facility is currently the leading biscuit factory in Ghana. It produces an assorted brand portfolio which includes two of the most popular biscuits in the country – the King Cracker and the Perk Shortcake.

The company invested US$8.25 million in expansion work, upgrading the capacity of the facility with new state-of-the-art production equipment and technology including an additional third production line.

Olam’s Nutrifoods biscuits

Trade & Industries Minister, Mr. Alan Kyerematen, addressing guests at the factory inauguration ceremony as his Singapore counterpart, Dr. Koh Poh Koon, (second right), Mr. V. Srivathsan, Managing Director and CEO for Africa & Middle East and Mr. Amit Agrawal, Country Head of Olam Ghana, look on from the podium.

The expansion has strengthened Nutrifoods’ position as the number one biscuit producer in Ghana. Commanding a 30% share of the Ghanaian market and an unbeatable benchmark in quality, the company produces international standard products for local market tastes.

Notably, the expansion has increased employment opportunities offered by the company, providing an additional 150 jobs and raising the existing workforce to 600 employees, of which 99% are Ghanaians.

The completion of the expansion project is hailed by stakeholders as a major milestone not only for Nutrifoods but also for the entire food manufacturing sector in Ghana. An inauguration ceremony held at the factory was attended by the Minister of State for Trade and Industry of Singapore, Dr. Koh Poh Koon and Ghana’s Minister for Trade and Industry, Mr. Alan K. Kyeremanten.

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At the event, Dr. Koh congratulated Olam on the inauguration of their new factory and expressed hope that more Singapore companies can participate actively in Ghana’s growth. He also noted that Singapore companies are not just investing in the physical infrastructure but also in building human resource capabilities for Ghana’s future, with companies such as Olam sponsoring educational programmes in Ghana.
Mr. Alan Kyeremanten, the Minister of Trade and Industry was full of praise for Singapore and Olam throughout the inaugural ceremony, urging Ghanaian entrepreneurs to take a cue from the Asian economic giant’s success story by starting off in their own small ways, with expansion and growth as the ultimate objective.

Mr. Kyeremanten said the private sector would always play a crucial role in the country’s developmental agenda and assured Olam that government would support its biscuit company to achieve the dream of penetrating the West African export market by creating the enabling environment for all private businesses to thrive.
“There are a lot of opportunities out there for Ghanaian companies, especially with the African market now about to become globalized. Looking back about ten years ago, you realised that the local biscuit market had been seized by all sorts of foreign imported products.

“But the fact that today our shelves are full of quality made-in-Ghana biscuits is proof that Ghanaians did not necessarily crave for foreign products; we simply look out for quality and I think Olam’s Nutrifoods company has made the mark, ” he said.

Mr. Alan Kyeremanten, Minister of Trade & Industry and his Singapore counterpart

Mr. Alan Kyeremanten, Minister of Trade & Industry and his Singapore counterpart shake hands after unveiling a plaque to commemorate the opening of the expanded biscuit factory

Mr. Kyeremanten said the Ghana government is embarking on its accelerated industrialisation project to improve the competitiveness of local industries while reviving distressed companies through stimulus packages, stressing that it is through industrialisation that government could help diversify the economy away from the reliance on cocoa and oil.

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Mr. Chitwan Singh, Business Head at Nutrifoods Biscuits said: “With this expansion, we have doubled our existing production capacity, developed a new capability to make more varieties of biscuits, enhanced food safety and security through automation of our production line, and increased employment in other areas of operation.”

Welcoming the dignitaries, Mr. Amit Agrawal, Country Head of Olam Ghana, highlighted that the investment underlined the company’s ongoing commitment to producing high quality goods with local talent, in a supportive operating environment.

He elaborated: “The Ghanaian government has created a conducive environment for investments and businesses to thrive, which augurs well for future investments to flow into the country. We are proud to provide Ghanaian consumers with products suited to their tastes, with many of our brands among the favourites here, such as King Cracker, Perk, Tasty Tom, Royal Aroma, Royal Feast and First Choice.”

Olam Ghana building

As part of the commemoration, Olam Ghana will be donating 63,000 packs of Fortified Milky Magic Biscuits over the course of the year to the Klagon TMA Basic School. Over the year, 1,300 students will each enjoy packets a month, as a mid-day meal snack

As part of the commemoration, Olam Ghana will be donating 63,000 packs of Fortified Milky Magic Biscuits over the course of the year to the Klagon TMA Basic School. Over the year, 1,300 students will each enjoy packets a month, as a mid-day meal snack.

About Nutrifoods and Olam Ghana

In January 2017, Nutrifoods Biscuits became the first biscuit factory in West Africa to be awarded the globally acknowledged FSSC (Food System Certification Scheme) accreditation, affirming the factory’s strong focus on food safety initiatives and its ability to identify and control potential food safety hazards.

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Nutrifoods Biscuits manufactures all its brands of biscuits under the umbrella name of ‘Royal’ and has the Royal King Cracker, Royal Perk Milk Shortcake, Royal Milky Magic and Royal Digestive as the mainstream products. With the new expansion, the company will now look to enter almost all segments of biscuit production, including sandwich cream biscuits.

Olam Ghana is a local subsidiary of Olam International which has a 22-year long track record in Ghana as a major supply chain manager of agricultural products and a leading agro-commodity and packaged foods company.

The company is ranked among the country’s top Licensed Buying Companies (LBCs), a leading supplier of Ghana’s cocoa beans into European and Asian markets and is Ghana’s biggest exporter of cashew and importer of rice. The company became one of the country’s major wheat millers when in 2012, it opened a new state-of-the-art wheat flour mill at Tema.

Since 1994, Olam Ghana’s operations have expanded vastly, culminating in the creation of employment opportunities for over 850 staff members, supported by more than 1,000 seasonal workers. With this workforce operating in some 80 cities, towns and villages across Ghana and with a total warehousing space of 50,000 square metres, Olam Ghana operates an integrated supply chain which creates value and manages risk for its customers from farm gates, through processing, logistics, to marketing and distribution.

Source: Olam

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