Keyword stuffing can skyrocket your pages presence in SERPs.
And even make your readers trust you.
Stuffing your content with a keyword often call Google to action:
It’s either you get penalized or ranked.
You can’t take their users for granted. Never!
White hat SEOs will tell you that keyword stuffing is an attempt to manipulate for ranking in search results.
I bet to differ: it’s a perfect strategy to win the hearts of users too.
That sounds controversial, right?
Bloggers think the subject is only about the repetition of words or phrases. That’s keeping it at a high density.
No, it’s also about:
- Those that echo unnaturally in sentences or passages
- And those that are irrelevant to your content or niche.
Mayhem becomes the result. Completely out of context.
Google will also tell you in their webmaster guidelines that:
- Listing phone numbers without adding substantial value to them.
- And even listing the cities and states you want your page to rank for” are all forms of stuffing your content with irrelevant keywords.
There is always some grace in the number 3. It’s all about 3 deliberate ways that will get your page penalized.
Bombarding it with
- Unnatural words
- irrelevant words
- And the commonly known: excessive usage of a target word
Point 3 refers to “target Keyword”
Giving a listening ear to the third point will kill if you don’t take your time to understand what it means. So don’t do what everyone does if you have to succeed in SEO.
The 3 points defines keyword stuffing in a style that shouldn’t be taken lightly. These same 3 leaks a solution.
And it is…
To survive on the internet today, fill your pages with keywords
And that can be done in a way that won’t affect users negatively. Google will make it look as if they don’t regard keywords again. It is a pretense. Without it their efforts for the user will be useless.
Turn around the 3 evil ways to get the best keyword stuffing strategy that will solve an SEO issue.
When turned around…
- Natural Words
- Relevant Words
- Keep keywords(not the keyword) still high.
The 3 labeled SEO strategy are what will save the day: quality, useful and valuable content.
From the 3, everyone tries to keep his keyword density moderate. Worst of it, is low. But it has to be the opposite-high. Else…Trouble. You might end up confusing the Google algorithm. And they hate you when you do that to them.
How do you confuse the algorithm?
It get confused when the chosen words in your content are unnatural.
Facebook will make it clear to you “I’m confuse” when you don’t switch to a page properly before issuing a command.
Irrelevant word also makes content unnatural.
Note that it is the confusion that triggers a call to action.
Prevention is better than cure so avoid triggering the algorithm to frown at your pages.
Sprinkle keywords all over.
And that is what I refer to as keyword stuffing.
The term “Sprinkle keywords” is strategically spreading, dropping and disbursing Latent Semantic Indexing keywords everywhere or and anywhere to manipulate search engine ranking.
(This definition is derived and carved from my very own point of view)
What’s Latent Semantic Indexing Keywords?
Search Engine Journal defines it as keywords that gives response to keyword stuffing. They’re words that give meaning. They make Google aware of your intent.
Chambers 21 Century Dictionary defines it as …
It’s said of a characteristic, tendency, etcetera: present or existing in an undeveloped or hidden form.
Referring or relating to meaning, especially of words.
To identify, compare, collate, and organize related words and phrases
They can have the same meaning as the target keyword, but in a different phrase or spelling.
It’s also about relevancy.
They’re synonyms used to determine the relevancy of your pages.
The moment Facebook is talked about on a page, its expected words like commenting, sharing or share, like or liking, social, network, social media network is added. That makes your page relevant to the topic. It also makes the content flow naturally.
Keep in mind that relevant words are closely related.
Some an SEO will ask you not to over-optimize LSI keywords. Don’t get the advice wrong.
They’re simply saying “don’t over repeat particular words severally and unnecessarily to get your pages penalized”.
Your target keyword is COFFEE. And some of your chosen Latent Semantic Indexing keywords may be beans, cup, hot, recipe, plant, history, how to make, best, benefit etcetera.
You choose to sprinkle all the above words in a content of 100 words but you keep repeating a particular word like “beans” for about 25 times in that content. That is when you abuse your right. That’s keyword stuffing for you even though it’s not the keyword you’re targeting.
So, ensure no particular LSI keyword override the target one.
To counter such a situation, use synonyms.
Do you know “How-to” keyword that can be used in any niche and it is a Latent Semantic Indexing Keyword? That’s just by the way.
How to spread the words on-page
Better still, in sprinkling, you can make it 1 is to 100 words. That’s 3 is to 300 words. It gives you the result of almost 1% for your main keyword.
The keyword that appears most than any other may be the subject matter.
Be careful! The topic Keyword stuffing can be confusing.
Never let your target keyword appear for the first time after 200 words. It should fall within the range of 100.
Preferably, let it be within the first 50 words. And that will reward you with a significant relevancy signal.
For you to automatically generate relevant long tail keywords, make it a point to voice out a 1000+ useful link-able content on-page.
Your page URL
Ideally, make your URL short and relevant.
Since 2-3 words in your URL are often regarded so much by search engines, always include the main keyword you’re targeting in the first 3.
It’s advised you make it the first.
As I said earlier, Google pretend as if it’s not necessary to make your content keyword juicy. But that is exactly what they rely on together with LSI keywords to determine what your page is about.
Page Heading (H1)
Normally, the heading has to be in H1 tag. That’s <h1>Heading</h1>
And you only need one h1 for a page.
H2 and Any other Tag:
Don’t worry about them. But you can still drop your main keyword in any of them because it does have impact on SEO.
In optimizing it, Moz will tell you that beginning your title tag with the main keyword makes it work and rank than fixing the keyword at the end or near the end.
Committing to relevancy signal, add your target keyword once and the rest a completely different LSI keywords.
That’ll offer a powerful Meta Tag for SEO without you encountering the so called keyword stuffing. Yet, you’ve stuffed it.
To make your images relevant, optimize them with your target keyword. Doing that contributes to enable Google figure out what the page is all about. They draw traffic.
How do you do that?
Include keyword in the file name. Example is that of my image – keyword stuffing.jpg. In the alt text, add it like this:
<img src=“http://gallople.com/….jpg” alt=“image for keyword stuffing article”>
And the alt text “image for keyword stuffing article” will speak to search engines about the image.
<a href=“http://gallople.com/”> SEO, SEM and Webmaster Guidelines Blog </a>
The visible anchor text of the link in the example above is “SEO, SEM and Webmaster Guidelines Blog”.
I advice you not to optimize your anchor text.
For users and search engines to know what a linked page is about, use LSI keywords, and let the anchor text flow naturally.
The text doesn’t always have to be the exact keyword for safety reasons. It can be a similar or related searchable terms to avoid over-optimization. It can also be 4 or more words.
Note that internal link anchor texts does not have the same weight as backlinks.
Do you want readers and Google to identify you as a nerd in your niche and topics when it comes to linking?
If yes, then link out to relevant authority sites. It gives you a high quality outbound links that generates trustworthy signals for Google to notice.
Internal links must be related to the topic. This will not only reduce bounce rate but also boost your page rank. Yet they’re significant relevant signals.
Good SEO advice is, try to link to about 3 of your older posts in every new one.
Concentrate on relevant quality links.
Fast and Easy way to find related words for your keyword stuffing strategy:
1. Search for your target keyword in Google
2. Scroll to the bottom of the first page – There, you’ll find the “searches related to…” keywords area.
3. Strategically use any of them in your post.
4. You can find and use some LSI keywords from the websites on the 1-4 pages.
Try Google suggest scraper – a Ubersuggest keyword tool for more.
Help Google understand your page to improve your search rankings. Searchers will benefit a lot when you do that.
Filling a page with many other related keywords give Google a manifestation of quality – the page ends up with content about a particular subject or topic. That’s purely natural and relevant.
A sign of a low quality page is when a user hits the back button at 0.1seconds. So using this keyword stuffing strategy appropriately and in context will decrease your bounce rate.
The more you add related keywords to your page the better search engines will understand what it’s all about.
Give value to the user and you shall reap in abundance from it.
Or you have an alternative? Do let me know in the comment box below.