The online world has phenomenal demand for quality writing.
We’ve both bad news as well as good news for aspiring writers here.
Whereas the good news is that they’ll never really run out of work, the bad news is that competition is pretty stiff out there.
Other writers have recognized this demand and are already marketing their skills to businesses that need top-notch content matter.
At one point, you too will want to explore higher paying markets. Making It impossible without a prominent online presence.
Your own website can be the gateway to a profitable writing business if you do it with care.
This 9-step guide on how to build a writing business with your blog is sure to unleash your entrepreneurial talent and guarantee everlasting success.
#1. PICK A PROVEN MONEY-MAKING NICHE
If you already have a thriving writing business and want to include online writing work to your inventory, consider creating a blog.
This is because online clients like to view a well-crafted portfolio of comparable writing before they can hire you.
The first step to building a blog is deciding on a niche.
The one you choose should be a trade-off between profit quotient and interest value.
Zero in on a niche that borders around your expertise and is likely to keep your readers glued as it interests them too.
The ultimate sign of a potential is competition.
The top blog niches are namely, health & fitness, finances, relationships, beauty & lifestyle, technology, education and internet marketing.
A market in which people make a lot of money simply means you have the potential to do the same.
Additionally, be realistic about your expectations. You’re not very likely to make money by marketing yourself as an online poet.
#2. APPLY BEST PRACTICES TO YOUR BLOG
Your blog mirrors your talent.
And that is why it is important to spruce it with relevant contents and a visually appealing web layout – good design.
Apply these content strategies to your blog for all round success:
Plant proper keywords
Use a free keyword research tool to determine the entire set of keywords that relate to your niche.
It is essential that you optimize your blog and PPC campaigns for specific keywords rather than generic words.
Everything right from titles to tags must be keyword-optimized, otherwise, you will find it tough to rank your online information with SEO.
Submit to Standard Search Engines
After you have used the niche-specific keywords and placed them adequately in your content, send out your blog’s URL link to reputed search engines like Google, Yahoo and Bing.
For this, you’ll be required to create an account in order to complete the submission step.
Use Links to Connect to Other Blogs
A key strategy to increase your blog’s readership is posting on similar blogs with links that direct back to your own site.
If you chance upon a similar post as your own, comment positively on it and include links back to your site only if there is a Comment Luv on that blog’s commenting system. This is a great way to lure readers into checking out your own say on the topic.
Whenever you link, either set a pingback or a trackback.
These two special link types alert the other blog owner that you have linked to their site.
Supposing you know of another blog that’s set to accept pingbacks, simply link to a relevant post on that blog.
You can make use of blogging software to set trackback URLs automatically.
Integrate With Social Media Platforms
Another important skill that you’ll need to master is social media marketing.
Online customers expect their content matter to be social media shareable.
Therefore, whenever you post a content, attach it with a link to all your social media profiles, especially Facebook, LinkedIn as well as Twitter.
Another technique is to automate the posting process by connecting all your accounts.
Write Catchy Headlines
Finally, master the art of writing headlines.
The headline is the first sentence of your article that your readers will see.
Therefore, ensure to write them in a way that not only attracts their attention and but also lures them into clicking the link to read your article.
The bottom line is to increase organic traffic to your blog.
Once that happens, you can then apply different tricks to convert those mildly interested visitors into permanent clients that pay well.
#3. HAVE AND MAINTAIN A LINKEDIN PROFILE
Another important asset to procure is a detailed LinkedIn profile.
Basically, LinkedIn is where the big businesses cluster and hunt out other professionals for doing business with them.
Create a welcoming and detailed profile that succinctly describes your objectives, expertise, and experience.
Connect with people you admire and know.
Focus on expanding your network to increase your reader base. You can do so by joining LinkedIn groups, posting regularly and including links to your articles.
Another technique is to keep your connections updated on your posts by sending out LinkedIn emails.
To invite discussions on your LinkedIn posts, try including thought-provoking questions, personal opinions or an accurate statistic. Additionally, make use of polls to generate interest in your articles.
The more you keep your connections engaged, the higher is your chance of becoming a top influencer.
When you become a top influencer on LinkedIn, more people will read your posts.
Seek out high-paying endorsements from people you know and your prospective clients. You can do so by publishing regularly on your LinkedIn blog.
The articles you post there will make its way to the daily Pulse Magazine of LinkedIn. The latter is an exhaustive reserve of valuable information which sees enormous traffic from high-profile writing clients daily.
#4. GUEST POST CONSISTENTLY
When you start off, don’t just limit yourself to writing for your own blog. SEO gurus are of the view that writing guest posts is six times more beneficial than creating content for your own blog.
To start off, find a prominent blog that belongs to your niche and applies to write a guest post for them. Popular blogs always long for new perspectives and fresh voices.
Once you write a guest post, the host blogger includes a link to your site in the post. Gradually, these backlinks enhance your blog’s value to the search engines, making it easier for readers to find your content via Google, Bing and Yahoo.
When a blogger writes guest posts on your blog, ask them to blog about that guest post from their own site with links that direct to that guest post. Now, since their guest post is located on your own blog, you’ll keep getting some decent link juice this way.
#5. CARVE OUT YOUR MARKETING STRATEGY
Many bloggers start out with low-end work that pays them peanuts.
When you’re used to settling for less, you fail to envision greater achievements.
It’s nothing but habituated helplessness at play.
It’s thus imperative for you to see high paying content as the standard rate. This simple thought can transform your mindset from a novice to a professional.
When you have decided your rate, be subtle about advertising the same in your blog.
Instead of saying that you’re new and so you’ll charge a $10 rate for each article, try saying that your regular rate is $40 but you’re currently offering 60% discount on all first orders from new customers.
This way you can get your point across without showing that you’re a novice. Additionally, you will also able to restrict your interactions to people who can afford your pay without haggling.
Lastly, everyone loves discounts. So when you use that word, this automatically gears up many first-time clients to avail your services.
#6. ADVERTISE YOUR WRITING SERVICES EARLY
Your blog is your online blueprint, so remember to give it a decent sprinkling of data regarding your personal expertise, experience, interests, and education.
When you display your writing talent from the very beginning, you tend to scoop up clients faster. It’s a misnomer that you need huge traffic in your blog to procure writing clients.
Here are 4 strategies to advertise your writing services effectively:
Add a portfolio page to your blog
This page should have your contact details and any other information that highlights your talent to the best of your advantage.
Highlight your abilities in the “hire me” section of your blog
This strategy will help you grab every opportunity that comes your way. Incorporating sample articles to your cyber portfolio shows that you’re earnest about writing and like staying updated with the latest information on your niche topic.
Use a Challenge Approach
To set yourself apart from other aspiring writers, use a challenging approach.
This means that you identify a problem, give your own ideas to solve it and discuss the expected results.
If you already have experience in getting good results, showcase them. To support your statements, you can request any previous client to post testimonials for you on your blog.
The overall goal is to display your USP.
So if your writing skill springs from university education, a prestigious position in a company, or because you believe in over-delivering, highlight all of that.
Use Business Blogging
Business blogging is an effective marketing tactic to advertise a business and enhance online visibility.
In your blog, you should be explaining about everything that you bring to the table with your writing services.
You can promote yourself by saying that you charge reasonably (mention exact pricing here), have exhaustive experience and/or education to meet the rigors of this field and are able to work in time-constrained situations.
Use this above approach on all the guest posts that you write for the bigger blogs. This way you will be able to reach a wider audience and spread the word about your skills.
#7. IT’S TIME TO FILTER OFF CHEAP CLIENTS
The cyber market is strange.
While clients seek out writers who charge less, they usually regard those who charge more. So your rate should not only justify your work but also be competitive.
Choose your clients well.
This is because working with cheap people can rob you of your self-confidence and eventually hamper your writing prospects.
Since low-paying job breeds low-quality, you’ll invariably find yourself slacking on projects that offer you a measly pay.
Work offers are galore in the writing sphere but you need to develop the habit of being picky.
One way to do this is by filtering cheap customers through your blog’s “hire me page”. With this little strategy, you can be sure of reaching out to clients that pay top-dollar.
An additional tip is to post your writing rates online. This invariably filters out the cheap customers. Ask your prospective client to set a preliminary budget before they contact you for the project.
Include all these pertinent details in the most concise way possible as it is important to sound professionally articulate but not desperate.
Let me sum it up by hammering more on the fact that you’ve got to know exactly when to filter out cheap clients.
#8. DIVERSIFY YOUR CLIENTELE
Having clients that conduct business similar to your niche is no big feat.
The main challenge lies in maintaining a diverse client portfolio. Apart from ensuring a long-term income, this also fuels your passion. Moreover, working for a single person at a time is downright risky.
This is what you can do to expand your client base:
When you’re new to freelancing, you can’t rely on a single connection only. You need to network excessively to increase your client count.
One way is to become overly active on microblogging platforms.
Additionally, you should invite discussions on your blog and respond specifically to each person who comments.
Apart from that, you can join professional freelance organizations that are thronged by people who’re in need of writing services.
After all these, you will need to transform these virtual connections into IRL contacts.
Give out free perks
The idea is to compel your readers to subscribe to your blog.
Do this by sending them a request to pass on their email id. Send out monthly newsletters, free eBooks, and helpful tips every now and then to the contacts of your mailing list. This is bound to generate greater client leads.
Increase your subscriber base
Come up with creative niche ideas that can engage your subscribers. Some of these include Info-graphics, success stories, personal experiences as well as interviews with successful people belonging to your niche.
In short, each post should testify your value.
Keep them Engaged
Organize offbeat events, polls and discussions on your blog to attract crowds of potential clients. Spread the word of these events by way of emails.
Ask for Referrals
This is one tactic that never fails to work. Most clients that you work for will be happy to refer your services to their contacts. Very soon you’ll have a wide chain of clients in your kitty.
Basically, when you work for one, you’re a freelance writer but when you work for multiple clients, you have what can be called a profitable writing business.
#9. FOCUS ON BUILDING YOUR PORTFOLIO
Once you’ve procured a decent number of clients, focus on growing your portfolio. Your future clients will want to see a diverse portfolio, so don’t just stick to your niche.
Explore other trending topics and current affairs. Paint a vivid picture with your writing samples, client testimonials, and a descriptive “author’s bio”.
Try Non-Paying Gigs.
This is the only arena where it’s justified to write for nil payment. In fact, non-profit writing gigs can be a good PR strategy too.
This is because when you guest post for a renowned non-profit agency and add that writing tryst to your portfolio along with a short testimonial from them, your expertise is considered to be more valuable by your potential clients.
The maximum part of your free time should be invested into guest blogging, building your own blog or doing work for writing clients, as opposed to bidding for jobs on content mills.
WELL, THAT’S IT. SO WHAT’S UP?
By reading through these ways on how to build a writing business with your blog, you will be raking in a five-figure salary in no time!
However, the amount you end up earning depends on your talent, profitability of your niche and above all, the way you market yourself.