Look, I understand.
You want to get them engaged and even come back for more.
Afterward, they become who you want them to be. Converted.
You also want low bounce rate.
But know this:
The type of website you run determines its user dwell time.
And engaged page(s) gives low bounce rate(s), say 1-3 in an average of 4 minutes dwell time.
By the way, look at my average session duration: It’s 9 minutes as seen on the screenshot below.
If what I’m thinking is your wish, then note that blogs with such good reports have these two in common:
- A good designed WordPress theme
- And a good blog content design.
Fast forward, let’s look at “a good designed WordPress theme” in this post.
You may be wondering: “How do I know my theme has a good design that works?”
You’ll know if you have these 9 remarkable blog design tips in mind:
Know what a good blog design does
How beautiful a site is doesn’t mean its design is good.
All that glitters is not gold.
Most blogs are bounced all the time because their owners wants them to glitter.
Here, we’re looking at a site that appeals, inform, guide, and interact to engage the audience.
Your theme must be for a targeted audience
What site or niche blog are you running?
Blogs on the internet are all targeted at people with different interests and needs. A fitness blog might not need some components of a fashion blog.
A news site has a completely different purpose from my blog. But the basic essential design elements mentioned in the next tip must be constituent of both.
We’ve thousands of themes out there in the WordPress community developed for unique niches. Just be sure to search for the type your persona needs.
Also, it has to be…
A simple well-balanced WordPress theme
Your blog design would make air waves if your theme is simple and has all the essential elements.
A theme like that gives you all what your audience need.
We’re talking about plenty white space, the header, navigation, title, subheads, bullets and numbered lists, link ability, social media icons and buttons, typography, good combination of low key colors, landing pages and a call-to-action form.
These are visible front end features (visual elements), not back-end. Note that design goes deeper to the back-end, too.
A new visitor would never get lost on a simple WordPress blog. Why?
Tweak your theme to ensure clarity
Tweak to grab the attention of your audience. Make everything on your blog human-friendly.
And ensuring clarity means making it easy for people to use.
Is the text background color of your site and or content blue? Make it white.
If your main menu navigation is at the right sidebar, you may like to take it to the header.
Never let your homepage look cluttered like a UDR drill rig control panel (as seen in the image below):
Want to be an expert in tweaking your WordPress blog?
Follow Ravi Chahar of BloggingLove: he is a web developer and designer.
Evoke emotions with good combination of low key colors
First understand the psychology of colors.
Color has emotional effects on us humans. It communicates two main things to our audience:
- Our personality or brand
- And our message.
That’s how powerful colors are. So, select them carefully. The colors you select must draw attention to your content and nothing else.
Avoiding sharp (flashy) colors will make your content more visible.
Black text with white background is embraced by 98% of websites on the internet, giving us two prominent colors already.
In addition to the two, you may go for one or two more.
Avoid over loading your sidebar
A handful of bloggers today are striving to either remove their sidebars or lighten them up. They’re doing this to avoid visual competition of crammed items that distract the attention of the blog user.
Most of those who leave it, place their “top posts” and or “related posts” links there for good user experience.
Ensure this “business part of your site” is uncluttered and useful if you choose to use it.
- By using a theme that has sidebar placement options for unique pages.
- Showcase only your offering, opt-in form and some important relevant internal links (top and or related posts) if you should allow it on a page.
- Don’t place your “most recent posts” links here. For you already might have them on your homepage.
In short, feature at least five of your most important items on the sidebar and make your call-to-action or offering prominent among them.
Design your theme to encourage action
Is it below the header? Is it in the post or after the post? Must it always be in your sidebar? …Or in the footer? Where exactly?
There should be something you want people to do on your site.
So, encourage them to do it by paving the way – helping them to willingly take the next step.
Structure your site’s layout with prominent call-to-action features. The best place to fix your call-to-action is anywhere but not everywhere.
Ensure visitors feel at home with consistency
Consistency saves the time of your visitors! It’s your identity! Consistency doesn’t make your site boring.
They won’t get lost on your site.
It makes people know it’s you; this is your work – your brand.
To achieve this uniqueness, use common layouts, patterns and consistent color scheme throughout your entire blog. Also place your navigation consistently across all pages.
This list of 9 remarkable blog design tips will help you
Finally, keep in mind that…
Blog design is not only about themes
It also has to do with how you present content on your blog pages.
Here comes stuff like where and how to use images, infographics and videos on page, your typography, structure of post. And a lot more others.
What do you think?
Let me know in the comments below.