Every blogger goes through three transitional stages with their blog, before reaching the pinnacle of success:
- A resume site that displays all the skills of the blogger.
- A site carrying general info for personal and professional use.
- A focused resource for content marketing.
With each transformation, the blogger’s focus gets clearer.
And greater focus automatically translates into greater traffic to getting loyal followers.
Some try not to go through these stages but still end up as graduates.
When they look back, they realize that it’s not time, or money, rather a “petty” thing called strategy, that has helped them succeed.
Indeed, knowing the strategies of successful blogging can make the difference between succeeding in online marketing, or not.
Here, I walk you through the 9 secrets of bloggers that succeed online.
These are the secrets that have helped them combat competition, resource deficiency and time constraints to make a successful business out of blogging.
SECRET #1: BUILD A FOOLPROOF STRATEGY
The ultimate resource you need for succeeding at blogging is strategy.
You will have to carve out one and work around it. All top-notch bloggers start with a strategy and then improvise it according to their readership.
To start off, it is important to decide on a blog topic first.
Your blog niche should be the perfect trade-off between your interest and expertise. So, why not research on hot topics and keywords of that niche to churn up quality content?
Check out some ingredients of a successful strategy:
1. A Specialized Niche
The best bloggers of today initially started out with nil knowledge of niche. However, it is imperative to decide on a niche and stick to it. The smaller the audience, the greater is your standing.
If your subject matter is too vast, it’s quite likely that you won’t be known for anything.
2. Consistent Frequency of Posting
This point is of supreme importance. When you write, you establish a rhythm with your readers. So when you’re consistent in writing, say for example, you always write twice a week, then your readers find it easier to check up on your blog.
3. Focused Content
Even with a specialized niche, your posts should border around a central theme that’s particularly thought-provoking or fans up some burning issue of the recent times.
In essence, your content should answer plausible questions asked by your readers.
In addition to that, it should be detailed and replete with relevant videos, images and infographics.
The aim here is to attract all kinds of readers, right from the laymen to the experts.
4. Social Media Marketing
Posting content on different micro blogging sites is a great way to create some organic traffic, yet you should be aware of the fact that the audience is different in each of these sites.
It helps not to mass publish across several networks at one go.
Take time to reach your readers and use the appropriate tone for each site. For example, with Facebook and Twitter, your posts can be casual and text-only.
But with Instagram and Pinterest, you have to concentrate on infographics and images mainly to spread the message.
5. Email Newsletters
Emailing newsletters is a nice way to keep in touch with interested readers and even create a loyal readership in the long run.
All the ace bloggers take care to keep their newsletters simple and catchy yet far from gaudy. Strip away any unnecessary stuff like flashy banners or images and write just like you’re composing an email.
The main aim with newsletters is to introduce a blog post with an interesting title, and add a link to your main site.
While it may take some hard work and time, a strategy with the aforementioned tid bits always helps you get off the ground, sooner than later.
SECRET #2: CREATE A PIPELINE OF BLOG TOPICS
The most essential task is to work up quality content on a regular basis.
This is also the most important of the 9 secrets of bloggers that succeed online. While that isn’t tough at first, without planning, this may seem increasingly tedious with time.
Here are the steps that the best bloggers use for this purpose:
1. Choose a Broad Category
This caters to your main niche topic, around which you design all your blog posts.
2. Split That Category into Sections
Next, you have to break up your broad category into some sub-categories. For example with a topic like “blogging”, the sub-categories would be: content planning, WordPress theme, tools and Plugins, as well as Search Engine Optimization.
3. Create a Checklist of Features
In this step, you need to send your imagination into overdrive and outline all the ideas that you would like to incorporate. These ideas could be tactics to earn money, or to spread your word to a larger audience.
Some examples of features are: Pay Per Click, B2B, Affiliate Advertising, Advertising budgets, contests, newsletters and feedback section, among many others.
4. Create Questions Connected to the Features
Now that you have inspiration, you can create questions that cater to every feature.
The key is to anticipate questions your readers are already asking and outline those answers in the most lucid way possible.
When you use this little secret, you’re guaranteed to get better at blogging as a result. You will become adept at organization and focus, and that will reflect in your SEO results.
And it’s not really difficult to understand why:
First, when you maintain an active pipeline of posts, your blog remains fresh with updated content. Both Google and your readers will love that.
Secondly, by staying focused to your niche, you can avoid getting distracted into writing a blog post that qualifies no more than unrelated filler in the long run.
Lastly, every browser patrolling the internet is in search of answers. They want answers for specific questions, so broad topics don’t really serve any purpose. Therefore, you’re required to provide a very exhaustive blog post that exactly answers their questions to the core.
By maintaining a pipeline, you no longer have to sit down and think of what to write further. All you need to do is pull up your running list of topics.
SECRET #3: CREATE A DRAFT
While a blog topic pipeline is a surefire way to plan your posts weeks in advance, it certainly doesn’t address any of the umpteen ideas that may occur without prior notice.
Even the most adept of bloggers agree that ideas may come calling any day, yet when they finally sit with their laptop, nothing seems to inspire them at all.
Therefore, the solution is to create a draft the minute an idea arises in your head.
It’s very simple; all you need to do is maintain a blog entry with the title and brief description in your blog. This way, those rough ideas stay queued up and good to go whenever you wish to get your post done for the day.
This is a little time-saving secret that every wise blogger uses to publish blog posts on a consistent basis.
SECRET #4: KEEP IT SIMPLE
While starting off, you might have taken a pledge to cover all the issues of your blog niche in one single post.
However, that’s not the right approach.
In fact, you will have to create 15 different blog posts to cover all the 15 problems you wrote about in one post.
How Does Keeping It Simple Help SEO?
Suppose you have written two posts on your niche, one that describes a topic comprehensively and the other that describes a single aspect of the same topic in detail. The latter post is more likely to be favored by both Google as well as your readers.
This is simply because when someone is searching the internet, they’re looking for information on a very specific area. It is rarely broad and when it is, the competition is pretty tough out there.
Where your blog can really shine is in detailing. Therefore, write a simple blog post that covers the background of specific problems and explain the solutions in exquisite detail.
How Does Keeping It Simple Help You?
When you target your blog posts to a simple aspect, you tend to enjoy the process of writing.
This way you can plow through the topic quickly because you need not write with the pressure of having to cover everything in that post. You can just hit the main points, exemplify the details and you’re done.
How Keeping It Simple Helps Readers?
Believe it or not, this approach is a well-kept secret of every successful blogger out there.
When you create different posts to cover small issues under a broad topic, your reader finds it easier to locate the specific content. He or she need not spend time scanning through one long blog post about numerous topics to find the answer.
So by writing focused content with well-defined titles, you’re sure to bring in happy and dedicated readers.
SECRET #5: LEVERAGE POPULAR & IRRELEVANT BLOG POSTS
It is important to keep track of the posts that show up regularly in your top 10 of traffic.
Fish out posts that are largely irrelevant (either due to the expiry of an offer or because of outdated content) yet popular.
There’s a reason why those posts were irrelevant but still saw sizable traffic.
Users were getting directed to these pages through search engines and found the information as either outdated or no longer available. Therefore they had no choice but to exit from your site.
In all possibility, these people were looking for specific answers when they visited your website, only to be disappointed by the lack of it.
That’s just a waste of traffic.
When you track out those posts and improvise on them, either with fresh information or with valid offers and coupons, you are able to bring back that wasted traffic.
So, keep a watchful eye on your traffic numbers and find opportunities to divert your audience to a conversation.
All the best bloggers benefit tremendously by using this trick to grab lost traffic and convert them to subscribers.
SECRET #6: MAINTAIN AN EMAIL LIST
Even the most successful of bloggers regret not starting out early with email newsletters.
Few bloggers don’t feel the need to maintain an email list and rely entirely on a single blog post or multiple posts going viral.
However, if you do that, your traffic will be nearly nonexistent.
With an email list, you can literally drive interested readers back to your content.
An email subscription is commitment to your content. Once your readers start subscribing, you can alert them on new blog posts and even drive them to try a new product.
Whether you perform social media marketing or not, this simple strategy can cushion your site against significant dips in traffic and revenue down the road.
If you’re serious about making a business out of your blog, you should definitely build a list of emails with premium software.
Potent email marketing software is crucial for every blogger’s success.
You can accomplish a host of emailing tasks with this software, right from weekly newsletters and daily blog subscriptions to podcast subscriptions and subscription to eBooks.
SECRET #7: CUSTOMIZE THE SITE
While you don’t need to be a programmer to gain success at blogging, it always helps to customize your site to satisfy some specific needs.
Creating basic plugins is a great way of customization. You would be surprised to know that this tactic has helped many successful bloggers to stay on the lead always.
Importance of Custom WordPress Widgets
When you have specific needs, you should use the Text Widget often to input custom information as well as code into the sidebars.
Develop a PHP File
Firstly, you need to develop a PHP file and save it with a name like [plugin name].php in your plugin directory.
Following this, you have to replace all the red codes with codes of your own.
Insert the information that you would like to showcase in your widget, between the EOMs. Basically, this is where you enter whatever you have to insert into the Text Widget.
Activate Your Plugin
This step is pretty simple. All you’ve to do is navigate to your Plugins and search out the one you just developed.
Make Use of Your Widget
Once the plugin is activated, you can use it like a normal widget. Simply navigate to your widgets, search for it and drag it.
In the ideal scenario, you probably won’t need to edit this plugin to make a change because you’ll have an admin page created specifically for the plugin.
But this situation comes at a later stage when you’ve become an established blogger. For now, this is the most simple and basic solution available.
SECRET #8: USE SEO FOR MORE THAN JUST KEYWORD OPTIMIZATION
Half the battle is won when you understand the fundamentals of SEO.
You would be surprised to know that none of the 9 secrets of bloggers that succeed online entail researching keywords through the Google Keyword Tool.
Instead, it’s all about creating valuable content, and most importantly, solving problems and answering questions.
The following strategies summarize one of the 9 secrets of bloggers that succeed online very well:
Be the First to Know
As a blogger, it’s your duty to stay updated on trending topics on your niche and churn up content that border around the same.
You need to be able to create content that you know your readers will need even before they know they need it. When you become the first to post, your readers link their needs to you.
Answer a Question
Writing a good post doesn’t necessarily mean covering the hottest topics. For all the best bloggers, a relevant blog post is that answers a question.
Instead of looking for keywords in the Google Keyword Tool, ask yourself which questions are likely to provoke interest among your users.
SECRET #9: EXPAND THE NETWORK
Blogging is not a lonely task in any way.
You have to maintain effective communication with like-minded people in the virtual world. You should visit their website, interact with them on their content and provide value to their readership.
A great way is to use social media networks for this purpose.
Remember, interacting with people on micro blogging sites is very much like a party or a networking event. You cannot just go there and start selling your products instantly.
The successful bloggers understand this fact and expand their network by sharing valuable content and interacting with other people.
By knowing these 9 secrets of bloggers that succeed online, you can steer clear from making costly mistakes and fast-track your way to everlasting success!
Thanks for sharing:
— Enstine Muki (@enstinemuki) March 14, 2016