8 Marks of Effective SEO Copy

8 marks of effective SEO copyThe 8 marks of effective SEO copy tells how good an online writer is:

The job of a writer requires a total commitment and a sequential flow of ideas in a perfectly arranged pattern and design every time she is to do an assignment.

The ability to optimize every idea in the best way possible either for blogging or in any other content marketing modality is ultimate.

This optimization is usually carried out to make your blog user-friendly.

There are certain points to consider to achieve the optimum height of a good writer online.

They are the 8 marks of effective SEO copy:

Learn to establish your writing status with these simple 8 marks.

 

1. Tell the Story with Your TITLE

 

The first of the 8 marks of effective SEO copy is the Title. It gives readers a sneak peak of what the writer is talking about.

An SEO writer should include his target keyword in the title of his post or article.

If you’re aiming at a keyword, then be mindful where you place it in your title. Positioning it at or towards the start carries much weight in SERPs.

Don’t even hesitate to often add modifiers to help you rank for long tail keywords.

Tell the story with a compelling headline that has your keyword imbedded in it. This serves the purpose of not only attracting the reader but also remaining relevant to the topic in question. It goes a long way as far as search engine optimization is concerned.

The link between the topic and your title is enhanced. Hence, recognizable what the page is about.

Coming up with a title less than 60 characters is essential since it’ll guarantee full visibility in SERPs. Of course, you’ve got to make search engines display everything.

A searcher interested in the topic will definitely click on the title if all you put all these into consideration.

 

2. Make your page Permalink URL short and keyword rich

 

Copy what Copyblogger does. The URL of their well known content marketing page “How Content Marketing Builds Your Business” is a simple SEO friendly one:

copyblogger uses SEO friendly URL for their pages

It’s not long and ugly but keyword rich. It consists of only two relevant words that are given more weight by search engines. In short, they’ve used only their target keyword as the URL.

 

3. Triumph on SERPs with Your Meta Description

 

The 8 marks of effective SEO copy Meta Description

 

The third point in the 8 marks of effective SEO copy is the Meta Description. It’s the little description of the topic on page that’s displayed right below your title on SERPs.

This is a very important aspect since it is usually used to determine whether an individual will click to reach your site or not. Serving as an assurance, whatever you provide in the metadata proves to the searcher that your article will surely satisfy what he is looking for. It informs both search engines and users about what you have to offer. It fishes out your exact unique target audience.

Survey Monkey will tell you 43.2% of searchers click on a given result in SERPs based on the Meta description alone. Your title excluded!

I advise you to prevent your metadata from going way beyond 165 characters to enable a complete and detailed description in the search result.

Look:

Don’t even repeat your target keyword here. You can let it appear once with the rest of your words being synonymous. I’m talking about Latent Semantic Indexing (LSI) keywords here.

 

4. Focus on Presenting Well-organized and optimized Headers in their appropriate Header Tags (H1, H2, H3, H4, H5, and H6)

 

Heading tags example

 

Write Your Page Title in an H1 Tag.

Most websites today uses WordPress CMS like I do. This CMS uses H1 tag for our posts titles.  But it is a tag that can also be used to increase the size of texts. So be watchful. Some Themes uses 2-3 H1 tags on their homepages just for the purpose of increasing texts sizes. Learn to read your site’s code to use appropriately use it.

Each page of your site should have only one H1 tag with your target keyword in it.

After, proceed to use H2, H3 and the rest with your keyword imbedded at least once for your subheadings.

Do you see how this SEO driven style of writing your headers together with other formatting features can help both users and search engines? They make your articles online easy to read.

 

5. Drive free Search Traffic with the King – “Quality Long Form CONTENT is King”

 

The 5th point in the 8 marks of effective SEO copy is Content. This is literally the body where all the details of your work are displayed and a good one does two main things:

  1. Drives traffic
  2. Grows your business.

To achieve the two, learn to solve your audience problems with your content by writing practical in-depth articles that are useful and user friendly. Spend quality and enough time to write articles from unique angles to popular topics to always avoid low-quality content. That’s after doing adequate research on the required topic.

Striving to write from unique angles will help you avoid thin content. Thin content is not a 300 or 500 words post. It’s simply a copy of an exact same content from its original source, like what most affiliate marketers do on the internet with the same content reproduced on over a 1000 sites. See exposition of thin content here.

And since SERPIQ.com have proven that Google ranks longer content on it results pages, post long ones like at least a 1000 words plus and 2000 when you’re aiming at competitive keywords.

SERP IQ research on long form content

As we all have noticed, people research businesses these days through blog articles than following adverts on in both the traditional setting and online.

After making the effort to write such great length of post, don’t leave it in your archives to rot. Constantly update your content to be in tune with the freshness factor as Google takes it seriously.

You need not write articles every day in a week to update your website. Your old content can be made fresh all the time to make the freshness algorithm happy.

The more frequently you update your work and how unique you get with your article, the more you’ll become a darling.

A rich and properly detailed content will make you stand out an effective SEO writer and will definitely boost your credibility with time.

You can create actionable content to have your pages serve as on page SEO wiki.

Writing long form content enables you to easily add LSI keywords without even realizing it.

 

6. Visual Content Optimization is Vital in The 8 marks of effective SEO copy

 

Content marketers today use lot of visuals to engage users for the purpose of increasing dwell time. It’s the norm today. That reduces bounce rates and helps in converting your site visitors into customers. Also note that Google looks for user-interaction signals on web page to rank your pages.

Visuals like infographics can make more people link to your page…

…And the commonest visual content is images.

Google can’t read images as we see them to determine what they’re about. So help them with an alternative using “alternative (ALT) text”. It’s an SEO best practice that will tell search engines about your images. Helping them with this text will help your image rank in organic search.

Describe your images with ALT texts. Make it short and enriched with your target keyword.

Don’t forget to optimize your file names too. Example: first mark of effective SEO copy.jpg

 

7. Target Keyword Frequency

 

Keyword frequency is another factor to be considered in the 8 marks of an effective SEO copy. It is best described as the number of times you present keywords on page.

Keyword frequency is heavily considered by search engines in either the negative or positive. A common mistake done by SEO content writers is the prevalence of either stipulating a very low keywords density or high keyword density. It should be noted that a density of way above 5.5% is usually referred to as keyword stuffing.

And the search engines could penalize you for that.

Illogical repetition of your target word simply implies you’ve run out of …and you’re still beating around the bush in an attempt to reach the desired word count.

As much as this is usually done innocently by SEO writers, it usually works against them, which ends up lowering the ranking of their pages.

To mitigate keyword stuffing learn a proven strategy from this post on LSI Keywords.

People and search engines will not be able to tell what your page is about without LSI Keywords. It’s used to determine relevancy and natural flow of content.

 

8. Page Links

 

The last point is page links. This is the reference to other pages for the purpose of adding information or as a path to show the scope of your ideas. All links must flow naturally. They must be natural.

Matt Cutts of Google on link building

I deem this mark of an effective SEO copy as a major stepping stone towards increasing your search ranking. Your pages are rated according to the connection with other web pages.

Check out…

…Why I Use 4-8 Outbound Links per 1000+ words in my Articles

I link out to relevant authoritative sites and pages for the following 3 attractive reasons:

1. Google is signaled to know what my page topic is, since the pages I link out to are related ones.

2. It brings in traffic to my site.

3. Linking out tells both my site’s visitors and Search engines who I am.

4. It helps my blog visitors learn more about the topics I write.

And there are more positive reasons why it’s advisable to link out. Note that.

Get some short rules here:

For efficient linking to other pages certain precautions should be adhered to. First and foremost, only link to a page containing 100% relevant information and make sure you marrow down to the specified article.

You should also make sure the page links are also functional and they do not lead to a broken web page.

Increase dwell time by opening all outbound links in a new page.

Internal Links and how important they are:

I link to 2-3 of my older blog posts when I write a new one and that’s what you must do. Linking to at least 3-5 old pages is not bad either.

Why?

It decreases bounce rate whiles dwell time increases to improve your search ranking. It simply serves as navigation and introduces new visitors to other relevant old articles.

Just as people do follow links when they see them, so does search engine spiders. It automatically improves their crawling in your website.

This is an on page SEO technique that must not be taken for granted because it does increase the chance of you benefiting a lot from effort in writing.

Get an on page SEO checker to help you audit your copy after using this post as your checklist.

 

Bottom Line

Good SEO writing basically boils down to the 8 marks of an effective SEO copy outlined above. If you adhere to all these marks, then you should be able to stand out as an established SEO writer.

Hope you like this article, if you do then please consider following me on Twitter @Gallople and share it with your friends.

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